Privacy Policy

Last Updated: January 30, 2026

The Inheritant ("we," "us," or "our") operates this website to provide a curated digital experience, including articles, features, and media content (the "Services"). This policy describes how we collect, use, and disclose your personal information.

1. Age Restrictions & Restricted Content

Our Services feature content and promotions related to alcohol and tobacco products intended for adults of legal age (21+). By using this site, you represent that you are at least 21 years of age. We do not knowingly collect personal information from individuals under the age of 21. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete such information.

2. Personal Information We Collect

We collect information that is reasonably necessary for and proportional to the purposes for which we process it:

- Identifiers: Name, email address, and IP address.

- Commercial Information: Records of products viewed or purchased and browsing history within our Magazine and Museum.

- Device & Usage Data: Browser type, operating system, and clickstream data collected via Tracking Technologies.

- Age Verification Data: Basic cookies to remember your age-affirmation status.

3. How We Use Your Information (Including AI)

We use your information to provide our Services, personalize your experience, and comply with legal obligations.

- AI & Automated Tools: We may use machine learning, artificial intelligence ("AI"), and other automated tools to improve our Services, analyze trends, and curate personalized product recommendations.

- Security: To investigate or prevent actual or suspected illegal activities or threats to the safety of any person.

4. Third-Party Sharing & Social Media

To support our operations, we may disclose your information to:

- Service Providers: Including Shopify for hosting and payment processors for transactions.

- Social Media & Identity Resolution Partners: We may collaborate with platforms (such as Meta, TikTok, and Pinterest) and identity partners to deliver Targeted Advertising and recognize the different devices you use. These third parties have their own privacy policies.

- Affiliate Partners: Clicking a third-party link directs you to their site, which is governed by their own privacy practices.

5. Your Rights, Choices & Appeals

Depending on your location, you may have the right to access, delete, correct, or opt-out of the "sale" or "sharing" of your information.

- Global Privacy Control (GPC): We honor GPC signals as valid opt-out requests.

- Right to Appeal: If we decline to take action on a data request, residents of certain states (including CA, CO, CT, and VA) have the right to appeal our decision by contacting us.

6. Retention and Security

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with tax and legal requirements. We implement physical and technical security measures designed to safeguard your data, though no system is 100% secure.

7. Product Museum & Inspirational Content

The "Product Museum" is a non-commercial archival repository provided for educational and inspirational purposes. It is operated separately from our commercial Magazine and affiliate activities. Content and imagery are sourced from various public archives and private collections. All third-party imagery is used in accordance with fair use standards for educational commentary and is provided "as-is."

8. Contact Us

For questions regarding your privacy or to exercise your rights:

Email: office@theinheritant.com